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GAIA FLOORING
MARKETING VIDEOS
CLIENT: GAIA FLOORING
ROLE: VIDEO PRODUCER, VIDEO EDITOR
DELIVERABLES: FACEBOOK AND SOCIAL MEDIA ADS, BRAND AWARENESS VIDEOS, PRODUCT LAUNCH VIDEOS, PRODUCT TESTIMONIALS, BRAND CULTURE AND EVENT VIDEOS, INTERNAL AND EXTERNAL TRAINING VIDEOS, OTHER MARKETING AND GRAPHIC DESIGN CONTENT.
TARGET AUDIENCE: END USER/FIRST TIME HOME OWNERS, CONTRACTORS, SPC/ESPC/ENGINEERED WOOD FLOORING DEALERS
PAID SOCIAL AD - COMFORT COUNTS
MY ROLE: VIDEO EDITOR, VIDEO PRODUCER
THE PROJECT: A SOCIAL MEDIA META AD TO HIGHLIGHT A CORE FEATURE OF GAIA FOR COMFORT. THE SCRIPT WAS ORIGINALLY WRITTEN BY THE LEAD MARKETING CONSULTANT. I SHOT AND EDITED THIS VIDEO AND OWNED THE PROJECT TO FINAL APPROVALS.
PRODUCT SHOTS WERE SHOT BY ME IN-STUDIO AND IN REAL HOMES ON LOCATION. PARTIAL IN-HOME SHOTS SHOT BY HGTV, PARTIAL ACTION SHOTS CONSIST OF COLLECTED STOCK VIDEO. REAL VOICE OVER WAS RECORDED FOR THIS PROJECT BUT LATER AI VOICE OVER WAS GENERATED AND EDITED BY ME FOR FINAL EDIT. MOTION GRAPHIC ELEMENTS DESIGNED BY ME. THIS VIDEO WAS EDITED WITH 4 REVISIONS BEFORE FINAL APPROVAL.
PAID SOCIAL AD - WATERPROOF
MY ROLE: VIDEO EDITOR, VIDEO PRODUCER
THE PROJECT: A SOCIAL MEDIA META AD TO HIGHLIGHT A CORE FEATURE OF GAIA FOR WATERPROOF. THE SCRIPT WAS ORIGINALLY WRITTEN BY THE LEAD MARKETING CONSULTANT. I SHOT AND EDITED THIS VIDEO AND OWNED THE PROJECT TO FINAL APPROVALS.
PRODUCT SHOTS WERE SHOT BY ME IN-STUDIO AND IN REAL HOMES ON LOCATION. PARTIAL IN-HOME SHOTS SHOT BY HGTV, PARTIAL ACTION SHOTS CONSIST OF COLLECTED STOCK VIDEO. REAL VOICE OVER WAS RECORDED FOR THIS PROJECT BUT LATER AI VOICE OVER WAS GENERATED AND EDITED BY ME FOR FINAL EDIT. MOTION GRAPHIC ELEMENTS DESIGNED BY ME. THIS VIDEO WAS EDITED WITH 4 REVISIONS BEFORE FINAL APPROVAL.
BRAND INTRO VIDEO
MY ROLE: VIDEO EDITOR
THE PROJECT: AFTER DISCUSSION OF PROJECT GOALS WITH EXTERNAL MARKETING CONSULTANT, CEO, CFO AND MARKETING MANAGER, MY DIRECTION WAS TO PRODUCE AND EDIT A BRAND VIDEO FOR THE HOME PAGE OF THE BRAND WEBSITE. THIS WAS LATER SLPIT INTO 2 VIDEOS (AN INTRO VIDEO TO INTRODUCE THE BRAND AND IT'S PRODUCTS ON THE HOMEPAGE OF THE WEBSITE, AND A BRAND VIDEO TO EXPLAIN GAIA'S MISSION DISPLAYED ON THE ABOUT PAGE OF THE WEBSITE).
PRODUCT SHOTS WERE SHOT BY ME IN-STUDIO AND IN REAL HOMES ON LOCATION. PARTIAL IN-HOME SHOTS SHOT BY HGTV, NATURE SHOTS CONSIST OF COLLECTED STOCK VIDEO. REAL VOICE OVER WAS RECORDED FOR THIS PROJECT BUT LATER AI VOICE OVER WAS GENERATED AND EDITED BY ME FOR FINAL EDIT. MOTION GRAPHIC ELEMENTS DESIGNED BY ME. THIS VIDEO WAS EDITED WITH 7 REVISIONS BEFORE FINAL APPROVAL.
PRODUCT LAUNCH VIDEO
MY ROLE: VIDEO PRODUCER, VIDEO EDITOR
THE PROJECT: A NEW SUB-LINE OF PRODUCTS HAVE BEEN PRODUCED WITH UPDATED SPECS. THIS IS A PRODUCT ANNOUNCEMENT VIDEO. THE GOAL OF THIS VIDEO IS TO HIGHLIGHT THE UPDATED PRODUCT FEATURES WHICH INCLUDE WIDER PLANKS AND MORE DETAILED TEXTURE. I STAGED THE LIVING ROOM SCENES AND SHOT THE PRODUCT SHOTS INCLUDING SEMI WIDE SHOTS AND CLOSE-UP TEXTURE SHOTS OF EACH 5 NEW PRODUCTS. I ALSO DID ALL POST-PRODUCTION EDITING AND DESIGNED ALL OF THE MOTION GRAPHICS BASED ON PRODUCT SPECS AND BRAND GUIDELINES.
EQUIPMENT: NIKON Z8, NIKKOR 24 - 70 MM F 2.8 LENS, MANFROTTO TRIPOD WITH SLIDER, 2 LIGHT (PUNCH AND FILL) SETTUP WITH SOFTBOX.
TRAINING VIDEO
MY ROLE: VIDEO PRODUCER, VIDEO EDITOR
THE PROJECT: THIS IS PART OF A SERIES OF EDUCATIONAL TRAINING VIDEOS THAT WE PROVIDE FOR RETAIL SALES ASSOCIATES, DEALERS AND ANYONE ELSE WHO'S INTERESTED IN LEARNING MORE ABOUT OUR PRODUCT AND SIGNING UP FOR OUR ONLINE PROGRAM. THE B-ROLL SHOTS IN THIS VIDEO ARE ALL PRODUCT SHOTS AND EVENT SHOTS PRODUCED BY ME. I ALSO DID ALL POST-PRODUCTION EDITING AND DESIGNED ALL OF THE MOTION GRAPHICS BASED ON PRODUCT SPECS AND BRAND GUIDELINES.
EQUIPMENT: NIKON Z8, NIKKOR 24 - 70 MM F 2.8 LENS, MANFROTTO TRIPOD WITH SLIDER, 2 LIGHT (PUNCH AND FILL) SETTUP WITH SOFTBOX.
USER TESTIMONIAL, PAID AD
MY ROLE: VIDEO PRODUCER, VIDEO EDITOR
THE PROJECT: WE AIM TO PRODUCE 1 END USER TESTIMONIAL PER MONTH. I SHOOT B-ROLL SHOTS OF THE INTERIOR WHERE OUR PRODUCT IS INSTALLED AND THEN SHOOT AN ON LOCATION INTERVIEW SEGMENT WITH THE USER. I USUALLY PREFER TO HAVE THE MARKETING MANAGER DIRECT THE QUESTIONNAIRE PORTION OF THE INTERVIEW. I AM THE PROJECT OWNER SO IF A DIRECTOR IS UNAVAILABLE THEN IT'S TIME TO GET CREATIVE.
EQUIPMENT: NIKON Z8, NIKKOR 24 - 70 MM F 2.8 LENS, SENNHEISER LAV MIC INTO TASCAM AUDIO RECORDER, MANFROTTO TRIPOD WITH SLIDER, 2 LIGHT (PUNCH AND FILL) SETTUP WITH SOFTBOX.
EVENT VIDEO
MY ROLE: VIDEO PRODUCER, VIDEO EDITOR
THE PROJECT: LAUNCHING OUR NEW SHOWROOM IN DALLAS TEXAS, WE TOOK A TRIP FOR A FEW DAYS OF CAPTURING A DOCUMENTARY STYLE EVENT VIDEO. ME AND OUR MARKETING MANAGER DROVE AROUND THE DATX AREA TO CAPTURE BEAUTIFUL B-ROLL SHOTS OF SCENERY, EVENT SHOTS DURING THE OPENING EVENT OF OUR SHOWROOM AS WELL AS INTERVIEW SEGMENTS WITH THE CEO OF THE COMPANY FOR A TALKING HEAD EXPLAINER PORTION OF THE VIDEO.
COMPANY CULTURE AND EVENT VIDEO
MY ROLE: VIDEO PRODUCER, VIDEO EDITOR
THE PROJECT: I HAD SO MUCH FUN SHOOTING GAIA'S HOLIDAY EVENT. I CAPTURED WARM MOMENTS OF EMPLOYEES AND THEIR FAMILIES AT CHRISTMAS TIME.
I'M JON ZROUT. I'M AN IMAGERY PRODUCER FROM THE TOWN OF FAR AWAY TO THE SF BAY AREA. IF MY LIFE WAS A MOVIE, IT WOULD BE "BLADE RUNNER 2049", OR "ALIEN" ON BAD DAYS. I ENJOY BEING OUTSIDE DURING GOLDEN HOUR, BACKLIGHTING MY SUBJECTS AND RAINBOWS THAT BURST OUT SKITTLES.
I'M AN ADOBE SOFTWARE EXTRAORDINAIRE AND SUPER CREATIVE WITH PROJECT MANAGEMENT SKILLS, COMMUNICATION SKILLS AND PRODUCTION SKILLS THAT JUST WON'T QUIT!
CINEMA 4D | REDSHIFT | ADOBE PREMIERE | AFTER EFFECTS | PHOTOSHOP | ILLUSTRATOR
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